The platform was created to target fitness professionals, helping them to build a centralized network of clients and connecting them to those who are looking for a personal trainer. In a way it is similar to LinkedIn, but aimed specifically at the fitness industry. The site, with headquarters based in Chicago, offers unique business management solutions to help combat personal trainers' common complaints, such as difficulty reaching the right audience. These professionals frequently hand out fliers, which passers-by end up tossing in the trash. Instead of wasting money targeting a large group of generally uninterested consumers, the site allows an individual to get in contact with those who are actually looking for these types of services.
amSTATZ also enables personal trainers to provide coupon offers that link to social media channels, thus making promotion and recruiting new business easier. When a client purchases this offer, this is also publicized on their own social media channels, allowing word to continue to spread about that particular trainer or service. It enables fitness professionals to make their voices heard as they build their business. They can get their messaging out in an articulate, unique way, instead of plastering advertisements and hoping someone takes notice. It is also of use to exercisers who know what they want out of a fitness experience, but lack hours of time that can be used for research.
Ted Gaderick, who is a personal trainer and a registered dietician, supports this new piece of technology, stating, "Even the best personal trainers sometimes struggle to get the word out about their offerings. Either interested clients don't know how to find them, or they get lost in a sea of online reviews, or they're spending time marketing to people who don't have a need for the service. Now personal trainers can get in contact with potential customers directly. It saves time and it makes the fitness industry easier for customers too."
Industry observers are feeling positive about the innovative new site and note that it will prove interesting to see if corporate gyms respond to the technology, or even join in. Ted Gaderick states that the site stands to enhance the use of social media channels and websites for personal trainers' marketing purposes, and will not hinder these efforts.
ABOUT:
Ted Gaderick is the owner of Toned With Ted, a personal training and nutrition service that caters to a diverse group of clients. From professional athletes and bodybuilders to those simply looking to improve their physical and mental well being, Gaderick and his team create customized fitness plans that meet any client's needs. Gaderick also provides extensive nutrition counseling.
Website: http://tedgaderick.org/
Contact Information: Deanna Doherty
PR Management
Philadelphia, PA
USA
Voice: 484-362-9658
http://prmanagementinc.com
More information you can also find on website: Fitness
Source:
Ted Gaderick Reflects on a New Site That Aims to Improve the Personal Training Industry
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